Jason Lemkin introduced Ed to Storm. Ed is an unusual PR person. He is the anti-PR PR person, as illustrated in his Newsweek interview, A Conversation with the World's Most Self-Loathing PR person.
Despite Jason's endorsement, I was a natural skeptic after working with and seeing numerous PR firms and people. Notwithstanding my initial skepticism, Ed has significantly helped Storm's PR by helping both the media savvy (like Jason Lemkin and his SaaStr efforts) and the media un-savvy (like myself). What is his secret sauce? He finds and extracts the authentic value from everyone and designs the right PR strategy to showcase that authentic value for that person. For example, he suggested and arranged for my interview with Adam Bryant from the New York Times, who published today an interview with me in his Corner Office, called "Tae Hea Nahm of Storm Ventures: A Believer and a Skeptic in One."
I have been avid reader of Adam Bryant's Corner Office column, but never thought about getting interviewed by Adam -- until meeting Ed.
Ed, thanks for all your help!!